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Brooklyn, New York · Since 2016

Look
Sharp.

Precision cuts. Classic shaves.
No appointments necessary — walk right in.

9+ Years Open
3 Master Barbers
4.9★ Google Rating
12K+ Satisfied Clients

What We Do

Services & Pricing

The Classic Cut

$45

A proper haircut, scissor and clipper finished. Includes a hot towel finish and styling. The cut that never goes out of style.

  • Scissor + clipper cut
  • Hot towel finish
  • Style & product

Beard & Shave

$40

A straight razor shave or detailed beard sculpt. Hot towels, pre-shave oil, and a smooth finish. Stand-alone or add-on to any cut.

  • Straight razor shave
  • Hot towel & oil treatment
  • Beard sculpting

The Barbers

Meet the Team

James Okafor

James Okafor

Owner & Master Barber

13 years behind the chair. James founded The Standard with one rule: every client leaves better than they came in. Specializes in fades and textured cuts.

Diego Reyes

Diego Reyes

Senior Barber

Trained in Madrid and New York. Diego is the shop's go-to for classic taper cuts and straight razor shaves. Known for an obsessive attention to detail.

Theo Park

Theo Park

Barber

The newest addition to The Standard. Theo brings a modern eye to contemporary styles and scissor work. A fast favourite with the regulars.

Word on the Street

What clients say.

★★★★★

"I've been going to James for four years. Haven't had a bad haircut once. The Standard is exactly what a barbershop should be."

— Marcus D., Google Review

★★★★★

"Diego's straight razor shave is worth every penny. Hot towels, a real blade, a proper finish. I leave looking like a new man every time."

— Ryan O., Yelp

★★★★★

"Walked in off the street on a Saturday, no wait. Theo cut my hair better than anyone has in years. This shop is a gem in Williamsburg."

— Alex W., Google Review

The Standard interior

Find Us

Come in.
Walk out sharp.

Address
228 Bedford Ave
Brooklyn, NY 11211
Hours
Mon – Sat   9:00 am – 8:00 pm
Sunday     10:00 am – 6:00 pm
Phone
(718) 555-0293
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